Nyenrode Business Universiteit, the Netherlands, re-launched its International MBA program in 2010 after a one year hiatus where it restructured the course curriculum and the course structure. Nyenrode took the opportunity, according to Dr. Désirée van Gorp, Dean of Degree Programs and International MBA Program Director, “to take a radical look at the curriculum”.
“We’ve changed to focus a lot more on personal development and leadership,” she continues. “We allocate one day a week on the course to this. Each Friday we have topics on leadership, meetings with CEOs, small diverse groups talking with business leaders, boot camps taking the students out of their comfort zone.”
With a target of about 40 MBA students per year, Nyenrode – which means new road in Dutch – is keen to promote a boutique feel to the course, with a high level of diversity and candidate competence. In order to attract the most remarkable international talents, Nyenrode offers different revolving* scholarship opportunities.
Some of the scholarship opportunities granted by Nyenrode include merit-based scholarships and event-specific scholarships. Merit-based scholarships are awarded to students admitted to the IMBA program and who have displayed outstanding features in their career and personal development. Event-specific scholarships are awarded via different competitions organized by Nyenrode. One of these competitions is the Nyenrode Master Challenge. During Nyenrode Master Challenge 2013, over 70 participants from 40 countries competed in the final round to win one of three full-tuition revolving scholarships. The three deserving winners came from Azerbaijan, Costa Rica and Mongolia. Nyenrode Master Challenge is a 100% online competition.
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* The revolving scholarship program implies that by accepting the scholarship, the student accepts the moral (not legal) obligation to contribute in kind and in amount for a scholarship for future students by becoming a donor of the Nyenrode Fund in the years following graduation.