02/03/2007 Deans' Voices

Message from the Associate Dean at The London School of Business and Finance

By: Georges Knell, Associate Dean at the London School of Business and Finance.

To become an exceptional leader in a global world, you need a world class MBA and LSBF is a pioneer. We are the only business school in the world that offers a new approach where an MBA can be combined with professional qualifications to give our graduates the cutting edge skills.

Georges Knell is the Associate Dean at the London School of Business and Finance. He is responsible for all Masters Programs as well as Chartered Institute of Marketing courses.

This is a unique program combining the strength of a flexible MBA with a professional
accounting specialisation (ACCA). This program has been so successful that we have introduced new specialisations such as MBA+CIMA (Managerial accounting), MBA-+CIM (Marketing) and MBA+CFA (Chartered Financial Analyst).

We believe that combining technical expertise either in Finance or Marketing with an
MBA is the key to professional excellence.

Ranked number 15 in Europe

Our innovative MBA programme is taught in collaboration with Grenoble Graduate School of Business-listed by the Economist Intelligence Unit as one of the leading business schools in Europe – and was ranked number 15 in Europe by the Financial Times in 2005. This high international validation  guarantees students quality in curriculum and the teaching.

Also it is one of the very few business schools (less than 1%) worldwide honoured by AMBA, EQUIS and AACSB. LSBF also offers a Master of International Business in collaboration with GGSB, which was ranked 4th in Europe by the Financial Times (2006).

“Our innovative MBA programme is taught in collaboration with Grenoble Graduate School of Businesslisted by the Economist Intelligence Unit as one of the leading business schools in Europe – and was ranked number 15 in Europe by the Financial Times in 2005.”

This collaboration offers our students the possibility to go to France and follow some modules in the beautiful city of Grenoble, close to the Alps and the Mediterranean Sea.”

Georges is a visiting lecturer in Strategic Marketing, Market Research, Marketing Communication, Managing Marketing Performance, Marketing Planning and Marketing for the Service Industries in various universities in London and Europe.

He sees LSBF as offering students a uniquely challenging and stimulating environment in
which to develop their business and commercial skills.

Leading academics

“Being taught by leading academics, exchanging ideas with talented peers, meeting with successful corporate professionals and achieving academic success all contribute to the self-realisation and individual growth of our students.

Our inspirational campus is located in the diplomatic quarter of the world’s financial
capital. Small classes, a personal approach and modern technology coupled with advanced teaching methods, practical training and magnificent networking opportunities all come together to produce a unique formula that will make studying at LSBF a superb investment.” Being a progressive and vibrant business school gives LSBF a unique cutting edge in the competitive field business education.

Georges is well respected in both the academic and business worlds and is an active
member of the Chartered Institute of Marketing, he is professionally qualified and has recently attained the prestigious Chartered Marketer Status.

Georges Knell

Georges Knell is the Associate Dean at the London School of Business and Finance. He is responsible for all Masters Programs as well as Chartered Institute of Marketing courses.

A graduate from the London Business School MBA program with a degree in English from Harvard, Georges is a Marketing lecturer with a strong professional background.

His previous work as a Marketing Director for blue chip companies across Europe allows him to build on his own experience of marketing in an international context. In the course of his career Georges launched Absolut Vodka and Red Bull in central Europe, the Match/Cora supermarket chain in Hungary and worked on multimillion pounds advertising campaigns with DDB and Grey Advertising.

Georges has a clear perspective on the value of executive education.

Source: QS TopMBA Career Guide



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