Success Stories
Stories of the paths that an MBA can lead to
MBA Diary: A monthly report from Remy Carera, an MBA at IE Business School
Follow the MBA experiences of Remy Carera, a French MBA student at IE Business School in Madrid, Spain. Each month Remy writes about his MBA experience, a great reference point for anyone considering an MBA. What is life actually like on an MBA course? How do people get themselves onto and through... [more]
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Superstar Investors: Business education may be the trick
What makes a good investor? Is it luck? Genetics? Excessive evaluation of markets? [more]
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Viewpoint: Michael Hammer. "Setting the Agenda for the Next Generation of Leaders"
Michael Hammer has been, since the early 1990s, one of the most quoted management authors. He co-authored Reengineering the Corporation, which has worldwide sales of more than two million. No wonder, then, that TIME magazine included him in its first list of America’s 25 most influential... [more]
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Richard Branson extract, from Movers and Shakers, The People
Executive Summary:
The prime movers and shakers are the business people who created mighty companies, built great fortunes innovated with new products, services, methods and markets They make their own rules, and seldom obey anybody else’s, which is one of their most important qualities The most... [more]
Best Practice - Marketing: The Importance of Being First
Executive Summary
• Most managers believe the basic issue in marketing is convincing a prospective customer that you have a better product or service. Not true. • The basic issue in marketing is creating a new category you can be first in.
Entrepreneurship
Introduction Who’s really best? Who... [more]
Best Practice: How to Walk on the Leading Edge without Falling off the Cliff
Entrepreneurship
Executive Summary
• The complexity of today’s world requires people to walk in many different worlds. Edgewalkers are leaders who sense the leading edge and have the courage to take action on their vision. • It’s important not to get too far ahead of the pack; walking on the... [more]
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