Articles with tag 'marketing'

TOPMBA marketing by date
marketing professor advice mba

We spoke with professor of Marketing, Mark Ritson as to why he thinks attending business school is beneficial for a career in marketing.

boutique marketing firms

Marketing is an important part of business, ensuring consumers know all about your services and products. And boutique marketing firms bring something special to the table - read on to find out more.

Top 10 Reasons to Specialize in a Career in Marketing main image

Have you ever considered a career in marketing? Here's 10 reasons that might convince you to specialize in this field. 

TOPMBA marketing by date
Can Marketing Using Social Issues Help a Brand Succeed?

The recent Gillette advert has raised questions about how brands can use social issues in their advertising to help sell products. But how smart a marketing decision is it? Read on to find out more...

How an MSc in Marketing and Creativity Benefitted This Young Director in Her Role  main image

Combining personal passion and a career is something most of us strive for. Find out how Edilia Gänz, Director of FEDORA used her MSc in Marketing and Creativity to do just that. 

Why Choosing a Masters in Marketing Could Boost Your Career main image

Choosing a Masters in Marketing program can help you land marketing-specific jobs and boost job opportunities, with some courses complimenting MBA programs. 

Why Should You Do a Master’s in Marketing?

Interested in pursuing a masters in marketing? Read on to discover what you can expect from a marketing program, and the best schools to study at. 

Columbia Business School Ranked Number One in Masters in Marketing Rankings main image

Columbia Business School has been ranked as the best institution in the world in the QS Business Masters Rankings: Masters in Marketing Rankings 2019. This year is the first time marketing has been included in the rankings.