Blog Posts with tag ‘Brand management’

TOPMBA Brand management by date
Dartmouth Tuck and evolutionary biologist on corporate reputation
23 Jun 2015
Evolution of lizards shows way to measure corporate reputation, government indoctrination during the Third Reich and, is creating or following innovations best?
German companies await gender quota at boardroom level
06 Mar 2015
In the roundup: Gender quota at boardroom level for German companies, US$10M for Wharton’s JD/MBA, Denmark’s potential invasion of Sweden and more!
London Business School produces business in China survey
14 Oct 2014
Executives can’t identify leading Chinese brands despite recognizing the growing influence of business in China, says London Business School survey.
TOPMBA Brand management by date
Brand Engagement and the Coming Tide of Chinese Products: MBA News main image
01 Jul 2014
London Business School professor outlines how better brand engagement can allow Chinese products to make inroads in the global marketplace.
Pope Francis Preaching Valuable Rebranding Lessons: MBA News main image
25 Apr 2014
Success of Pope Francis in rebranding the Catholic Church in little over a year would be worthy of a ‘turnaround CEO’ case study says The Economist.