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EMLV Business School

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  • Application DeadlineLast date you can apply to the program.
    30 Jun '20
  • DurationHow long it normally takes to complete the program.
    12 months
  • Fee (USD)Cost of tuition fees for full program
    <$20k

MBA Digital Marketing Strategy Overview

An immersive experience at the heart of digital technology

The mba in digital marketing strategy is designed to provide students with the managerial and analytical skills that companies expect to perform in the digital age. The aim of this mba is to train operational managers with at least three years’ professional experience who are looking to acquire and/or improve their knowledge in the field of digital marketing.


Thanks to empirical and practical teaching methods, students will acquire technical as well as managerial skills. This dual competence facilitates access to positions such as digital project manager, digital brand manager, social media manager and search marketing consultant. Our MBA students, who come from all over the world, appreciate this context of diversity and experience sharing, making our course even more enriching.


GENERAL OBJECTIVE

The MBA in Digital Marketing Strategy is the formula for success to help you to find your job in this connected digital world. Students will learn to master the latest tools used to orchestrate and automate marketing campaigns.

They will learn how companies organise their tools, processes and digital resources. Students will also receive coaching to develop their personal and professional skills while working on their consultant project and challenges with real companies.


INNOVATIVE TEACHING APPROACH

Our teaching approach is inductive because the content of the programme was developed based on the job descriptions and skills sought by the job market in the digital marketing sector. Digital teaching tools such as video capsules are used during classes.


DIGITAL CERTIFICATION TO ASSESS EXPERTISE AND KNOWLEDGE

Students will take the Digitt® test; a system which evaluates professional digital skills based upon 4 keys areas : digital, literacy, operation, strategy and behavior.


Program Highlights

Start Month
Oct
Avg. Student Age
30
Int'l Students
75%
Scholarship
Yes
Accreditations
-

Program Locations