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Geneva Business School

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  • DurationHow long it normally takes to complete the program.
    18 months
  • Avg. GMATAverage GMAT score for the program.
    600
  • Fee (USD)Cost of tuition fees for full program
    $20k-$30k

MBA Digital Marketing Overview

Geneva Business School’s MBA in Digital Marketing is designed to provide students with the technical skills and digital literacy necessary to engage an audience and effectively market businesses through digital channels. The program teaches you how to create, implement and analyze digital marketing strategies, as well as attract customers in innovative ways.          

The Master of Business Administration (MBA) with a Major in Digital Marketing in Geneva Business School is designed to equip you with the skills needed to engage an audience through digital media and effectively market your business through these networks. You will be capable of actively working to develop marketing strategies and learn effective business planning for digital marketing. In addition to becoming experts in leveraging social media for business growth, you will be able to effectively publish and manage content for business growth.


Over the course of this program you will:

-Acquire expertise in using Google analytics and various data analysis software.

-Gain familiarity with online legalities and rights management.

-Become an expert in designing and implementing online marketing campaigns.


The program is of particular relevance to those working, or planning to work as a:

-Digital Marketing Specialist

-Social Media Strategist/Manager

-E-Commerce Manager

-Digital Marketing Director

* This program is only available at Geneva Business School - Geneva and Barcelona Campus*


Admission Criteria for MBA Programs

·       Bachelor’s degree or equivalent, preferably in a related field

·       IELTS 6.5 / TOEFL 74 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years

·       3 years of work experience or equivalent 

·       A 500-word written response to a business case study

·       An interview with a representative from the academic team on their chosen campus. Their response to the case study will be discussed in the interview

·       A scanned copy of all required academic diplomas, transcripts, and academic certificates

·       Photocopy of valid passport / national ID

·       Resume/CV 

·       Reference letters from their former academic institution and from their current employer (if applicable)

·       Prerequisite: Knowledge of accounting, finance, or economics. If prerequisites have not studied previously, Pre-Master classes can be taken during summer or with online level courses such as Peregrine and obtaining a minimum 60% on the self tests.

 

MBA PROGRAM FEES

 

Geneva Campus

 

Application Fee: EUR 150 (non-refundable, paid upon application)
Administration Fee: CHF 3,000 (one-time fee, 80% refund if the entry visa or residence permit is refused by the visa authorities)
Tuition per semester: CHF 12,950 (1.5-year / 3-semester program) (100% refund if the entry visa or residence permit is refused by the visa authorities)

 

Barcelona Campus

 

Application Fee: EUR 150 (non-refundable, paid upon application)
Administration Fee: EUR 1,900 (one-time fee, 80% refund if the entry visa or residence permit is refused by the visa authorities)
Tuition per semester: EUR 7,460 (1.5-year / 3-semester program) (100% refund if the entry visa or residence permit is refused by the visa authorities)

 

 

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Program Highlights

Start Month
Sep, Feb
Accreditations
IACBE

Upcoming Events

Wednesday, 3rd Jun 2020
19:00 - 21:30
Saturday, 6th Jun 2020
12:00 - 14:30
Tuesday, 9th Jun 2020
18:30 - 21:00
Wednesday, 10th Jun 2020
16:30 - 21:00

Program Locations