https://www.topmba.com/sites/default/files/styles/l_black_header/public/default_images/default2.jpg?itok=nMN0nx9G
IE Business School logo

IE Business School

View Map
  • DurationHow long it normally takes to complete the program.
    10 months
  • Fee (USD)Cost of tuition fees for full program
    $20k-$30k

Master in Market Research and Consumer Behavior Overview

The new digital economy is reshaping how humans behave and interact with their environment, and this is causing an important shift in what it means for businesses to really understand customers’ motivations in a timely and cost-efficient manner. Additionally, the dawning of automated marketing, machine learning and AI is changing the rules of the game: there is a massive amount of data available but only few who can analyze it, convert it into valuable insights, and transform those insights into action with a real impact on the bottom-line.


HST’s Master in Market Research & Consumer Behavior is a one of a kind 10-month program, combining psychology of consumers with research & analytics methods fully adapted into a strategic business context that equips students to leverage their insight-generation capabilities with hands-on execution. The world now requires innovation at the speed of life, so the program is hand-crafted and constantly updated around the needs of top industry recruiters. During the 10 months, you will work on and present three different projects to leading corporate executives. You will solve real-life challenges that clients face when trying to understand how consumers behave and develop your professional skills by working in diverse groups.


The Master in Market Research & Consumer Behavior is a unique program that trains professionals to get inside consumers' minds in order to uncover and understand the motivations behind their behavior. This knowledge is critical to guide business strategies and actionable plans to address the market's wants and needs of today and anticipate those of tomorrow. You can become the consumer and market expert who drives product, marketing, strategy decisions within an organization. You will get in depth training and experience in consumer psychology, consumer research, and the business of marketing. You will also refine your professional and leadership skills to help you continue or start successful career.

Program Highlights

Start Month
Oct
Class Size
70
Avg. Work Experience
4
Women Students
57%
Scholarship
Yes
Accreditations
AACSB|AMBA|EQUIS

Meet At Business School Events

Monday, 21st Oct 2019 |
16:30 - 21:00
Register now
Tuesday, 22nd Oct 2019 |
16:30 - 21:00
Register now
Thursday, 24th Oct 2019 |
16:15 - 20:30
Register now
Saturday, 26th Oct 2019 |
10:30 - 13:30
Register now

Program Locations