Master in Market Research and Consumer Behavior Program By IE Business School | Top Universities

IE Business School

11, Maria de Molina, Madrid, ES, Madrid, Spain
  • QS Global MBA Rankings
  • Study Level Masters
  • Duration 10 months
  • Scholarships Yes
  • % of women 57
  • Start date Oct
  • Accreditations AACSB, AMBA, EQUIS
  • Students per class 70

The new digital economy is reshaping how humans behave and interact with their environment, and this is causing an important shift in what it means for businesses to really understand customers’ motivations in a timely and cost-efficient manner. Additionally, the dawning of automated marketing, machine learning and AI is changing the rules of the game: there is a massive amount of data available but only few who can analyze it, convert it into valuable insights, and transform those insights into action with a real impact on the bottom-line.

HST’s Master in Market Research & Consumer Behavior is a one of a kind 10-month program, combining psychology of consumers with research & analytics methods fully adapted into a strategic business context that equips students to leverage their insight-generation capabilities with hands-on execution. The world now requires innovation at the speed of life, so the program is hand-crafted and constantly updated around the needs of top industry recruiters. During the 10 months, you will work on and present three different projects to leading corporate executives. You will solve real-life challenges that clients face when trying to understand how consumers behave and develop your professional skills by working in diverse groups.

The Master in Market Research & Consumer Behavior is a unique program that trains professionals to get inside consumers' minds in order to uncover and understand the motivations behind their behavior. This knowledge is critical to guide business strategies and actionable plans to address the market's wants and needs of today and anticipate those of tomorrow. You can become the consumer and market expert who drives product, marketing, strategy decisions within an organization. You will get in depth training and experience in consumer psychology, consumer research, and the business of marketing. You will also refine your professional and leadership skills to help you continue or start successful career.

About University

COVID-19 Information:’t miss out on a new and exclusive online management programme offered by IE, Imperial, and ESMT coming this Fall. Learn more about the 12-week Master’s in Management Essentials Programme now! Recognized as one of the leading higher education institutions in the world, IE Business School runs some of the world’s most groundbreaking MBAs and Executive MBAs, consistently placed at the top of industry recognized rankings (Bloomberg Businessweek, Forbes, Financial Times, The Economist).Although IE’s MBAs differ according to class profile, they are united in IE’s commitment to shape leaders who drive innovation and change in organizations, providing a learning environment where technologies and diversity play a key role in fostering global vision, an entrepreneurial mindset and a humanistic approach. As it was established in 1973 by entrepreneurs, the School have striven to promote an entrepreneurial ecosystem for the last 40 years, boosting intrapreneurship, and supporting studentsand graduates in the creation and development of start-ups worldwide.Whether Full-Time or Blended, IE Business School MBA’s and Executive MBA’s are a world-class journey and an intense life-changing experience. Want to know more? Request information here

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