Finding the right MBA report

How is the internet influencing the way in which the MBA students of tomorrow search for and discover the right business schools and programs?

By the end of 2014 the number of mobile-connected devices in the world is set to exceed the number of people on Earth.

It's a simple statistic such as this, taken from a Cisco report earlier this year that shows why the world's top business schools are so alive to the influence of the internet and the ever-evolving potential uses of its technology for companies across the globe.

But how is the internet influencing the way in which the MBA students of tomorrow search for and discover the right school and program to match their individual hopes and dreams?

The aim of this report is to investigate the experiences of those who are looking at postgraduate business education options - prospective MBA students, Executive MBA students and more - as they head online.  

Key questions we sought to answer from those researching top business schools and postgraduate program options:

- The importance of online resources among today's prospective students
- The type of online resources and information they are looking for
- The type of information they struggled to find online
- The devices they use - from desktops to smartphones and everything in-between
- How they contact top business schools and how they would like to be contacted by business schools
- The influence of social media networks, such as Facebook and Twitter, when it comes to researching top business schools.