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Reading List: Hina Wadhwa-Gonfreville Recommends
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Table of contents
Table of contents
Find out what books make it to the recommended booklist for Hina Wadhwa-Gonfreville, Editor in Chief, QS TopExecutive.
Delivering Happiness by Tony Hsieh (founder and CEO of Zappos)
“It’s great to see that there are some very successful people out there who have proven to the world that you can combine happiness and hard profits (not to mention great customer service and employee motivation).”
The New Rules of Marketing and PR by David Meerman Scott
“Struggling to keep up with the world of online? This book demystifies not only what these social media sites actually do; it also outlines how you can make them work for you and your business. A very insightful read, with a clear message: the old rules just don’t work anymore! It’s time to get updated and revisit the way you communicate to your customers.”
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