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TOPMBA

Program Guide
MBA in Innovation Management

The majority of MBA programs need to improve their nurturing of innovation, according to a recent survey of business school deans and directors.

Meanwhile, blended learning MBA delivery modes are likely to become more common place in the coming years.

Of the 200 business school deans and directors responding to a survey held at the Association of MBAs (AMBA) International Deans and Directors Conference, only 2.5% believe their business school is the best it can be at innovating. 60% of respondents feel that their school is either good or reasonably good at innovating.

In the same survey, 58% said that they believe that innovation is very important to the future of business school education.

“It is clear that innovation is here and now and schools have no choice but to innovate,” explains Sharon Bamford, chief executive of the AMBA, the UK-based international MBA accrediting body and organizers of the conference.

Blended Learning MBAs

Also revealed in the survey is that more than half of the deans and directors responding to the survey feel that the blended learning MBA program delivery format will be the teaching mode that grows the most in the coming years.

Blended learning MBAs, often billed under other names such as distance learning MBAs and global MBAs, are also a format commonly used for executive MBA program delivery. Usually, while blended learning MBA students are taught predominantly in a remote environment, there are regular requirements to attend physical classes, normally held on a business school’s campus.

“An overarching theme from many speakers was that change has to be fast if you want to develop,” summarises Bamford, pictured here addressing the conference.

“It was also agreed that flexibility is the model for the business school of the future, joint programs and integrated international partnerships will increase, and all MBA programs will embrace diversity, creativity and technology. We will also see a growth in the MBA from China, India and the emerging markets.”

Greater Focus on MBA Specializations

Further findings in the business school deans and directors survey reveal that MBA programs are likely to further specialize in the coming years.

As has always been the case with business education, the areas that the deans and directors expect to see MBA programs specialize in closely reflect the needs of global business and society:

Finally, 65% of the 200 deans and directors responding to AMBA’s survey feel that MBA program tuition fees are set to increase over the next five years. However, 33% or respondents predicted that MBA fees would remain the same over the next five years.

 

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