Business Plan
Our class was divided into teams of five to six people and each team had to initiate a business idea and develop a workable business plan. It was the first time I had to work on a real business plan.
First, we brainstormed different ideas in a team, and then challenged all those ideas to see which one was the most sustainable and realizable. Finally, we chose the business idea and started working on the plan.
It is so easy to get lost or forget to take into account an important detail when you have so many things to consider. It is so important to focus on each area of the business plan (e.g. marketing, product, financial plan etc.) without spending too much time on some parts and ignoring others.
In order to keep us focused, the program was designed in a way that almost every day we had to deliver a specific milestone. This was very helpful and at the end we already had done the analysis of all different parts of the business plan, so it did not take much time to put everything together.
The course ended with a business plan pitch presentation to the special jury consisting of ESMT faculty and an independent person from a venture capital world, and we also prepared an innovation fair where each team presented their business plan. This course was both interesting and challenging, and some of our teams even decided to execute their business plans after the MBA graduation.
About Sona Rostomyan
Get closer to your dream programme
Your consent preferences have been set.
Time to start exploring.
Your account has been removed.
You can still browse the site or sign up again once you have parental consent.
Get closer to your dream programme