Top Careers to Pursue with an MBA in Marketing
Marketing MBAs can channel their energies into preparing for marketing career roles, from IT to retail and anything in between.
As every sector of the business world has a product it wants to reach the appropriate channels, every sector requires marketing and marketing managers. Popular specializations in marketing careers over the past few years include (but are no means limited to):
- Internet and digital marketing trends, channels, management, and strategies
- E-commerce
- Brand management
- Market research and analytics
- Content marketing
Here are some of the top-tier jobs you could land with a marketing MBA:
- Marketing Manager
- Marketing Director
- Public Relations Specialist
- Market Research Director
- Director of Sales
- Advertising Manager
Boutique vs. Corporate
With a marketing MBA, you’d be able to land jobs at both boutique and corporate firms.
A boutique (i.e. smaller) advertising agency or marketing firm requires more flexibility and adaptability from a marketing manager than a large corporation will. A large corporation will have other branches to deal with aspects of finance, artistic design, sales, product development and design, and other duties that could fall under the remit of a marketing manager attached to a smaller firm.
A large corporation will instead be looking for a marketing manager to manage one or two aspects of a marketing campaign, whether that is new product research, marketing strategy, consumer strategy, or brand strategy.
Salaries
Here are some of the top-tier marketing positions with the highest average salaries you could land after your MBA, according to PayScale:
- Director of Sales: US$92,108
- Marketing Director: US$88,524
- Marketing Manager: US$65,739
- Advertising Manager: US$64,834
Top Firms Hiring Information Technology MBAs
If a successful career in marketing is your goal, here are the firms you should consider sending your application to::
- Procter & Gamble (P&G)
- PepsiCo
- Unilever
- Google
- American Express
- Coca-Cola
- General Mills
- Amazon
- Apple
- Starbucks