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Program Guide
MBA in Marketing
An MBA in Marketing has become one of the most desired degrees by both students and employers in recent years. With the shift to digital and online marketing, most businesses now have their own, in-house marketing teams specializing in bringing traffic and customers to the company.
While there are a number of specific areas of marketing, an MBA specializing in marketing doesn’t limit the degree holder to pursuing marketing careers alone. The skillset can be put towards dozens of other career options, from consulting to entrepreneurial management.
However, if you like the sound of taking on a diversified role in an ever-changing landscape, the role of the marketing manager might just be your calling.
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What is an MBA in Marketing?
An MBA in Marketing teaches students about sales, marketing, consumer trends, strategies and research in a wide range of fields, allowing them to land job as the heart of organizations.
What You Need to Study an MBA in Marketing
The broad nature of marketing, encompassing everything and anything from art and design to human behavior and quantitative skills, means that almost any background can lend itself to the degree.
The basic entry requirements for an MBA in marketing are a solid GMAT score and GPA and a bachelor’s degree – whether this is in a subject from the humanities or in pre-professional studies or anything in between. As with any other MBA degree or specialization, admissions officers will, for the most part, be looking to see at least two years of experience before accepting a student into a program.
Prospective students hoping to show they have the potential to become an excellent marketing manager require a broad skillset. Well-rounded individuals with skills in both mathematics and the softer skills, such as communications, tend to fare well in MBA in marketing specializations. Other desired skills for marketing typically include analytical and leadership skills.
MBA in Marketing – Course Content
Common courses found within MBA in marketing specializations include:
- Marketing management
- Operations management
- Consumer and brand insight strategy
- Digital marketing and social media management
- Forecasting, modelling, and marketing strategy
- New product strategy, branding, and marketing
- International and multi-national marketing
- Sales force management
Stanford Graduate School of Business has been ranked as the best business school in the world for specializing in marketing yet again, with 18 percent of graduates going into a relevant industry. The complete top 10 can be found below.
1) Stanford Graduate School of Business
2) Michigan Ross School of Business
3) UCLA Anderson School of Management
5) Marshall School of Business
6) The Kellogg School of Management
7) Carlson School of Management
9) The University of Texas at Austin - McCombs School of Business
Top Careers to Pursue with an MBA in Marketing
Marketing MBAs can channel their energies into preparing for marketing career roles, from IT to retail and anything in between.
As every sector of the business world has a product it wants to reach the appropriate channels, every sector requires marketing and marketing managers. Popular specializations in marketing careers over the past few years include (but are no means limited to):
- Internet and digital marketing trends, channels, management, and strategies
- E-commerce
- Brand management
- Market research and analytics
- Content marketing
Here are some of the top-tier jobs you could land with a marketing MBA:
- Marketing Manager
- Marketing Director
- Public Relations Specialist
- Market Research Director
- Director of Sales
- Advertising Manager
Boutique vs. Corporate
With a marketing MBA, you’d be able to land jobs at both boutique and corporate firms.
A boutique (i.e. smaller) advertising agency or marketing firm requires more flexibility and adaptability from a marketing manager than a large corporation will. A large corporation will have other branches to deal with aspects of finance, artistic design, sales, product development and design, and other duties that could fall under the remit of a marketing manager attached to a smaller firm.
A large corporation will instead be looking for a marketing manager to manage one or two aspects of a marketing campaign, whether that is new product research, marketing strategy, consumer strategy, or brand strategy.
Salaries
Here are some of the top-tier marketing positions with the highest average salaries you could land after your MBA, according to PayScale:
- Director of Sales: US$92,108
- Marketing Director: US$88,524
- Marketing Manager: US$65,739
- Advertising Manager: US$64,834
Top Firms Hiring Information Technology MBAs
If a successful career in marketing is your goal, here are the firms you should consider sending your application to::
- Procter & Gamble (P&G)
- PepsiCo
- Unilever
- American Express
- Coca-Cola
- General Mills
- Amazon
- Apple
- Starbucks
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