Copenhagen Business School to Analyze Sustainable Companies: MBA News

By QS Contributor Updated Jun 15, 2014

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Introduction
Research aims to ease growth of sustainable entrepreneurship

Copenhagen Business School to Analyze Sustainable Companies: MBA News main image

As part of a new EU project into sustainable entrepreneurship funded by the European Commission, Copenhagen Business School is to analyze how international policy is either helping or hindering the process of establishing sustainable companies.

The school’s research team will explore incentives and motivations to move into sustainable entrepreneurship, setting up companies with a strong focus on societal and environmental concerns.

Copenhagen Business School will work with 14 European research institutions in assessing data pertaining to 15 countries to source data from more than 50 sustainable companies.

The enterprises analyzed will largely be sustainable companies working in the food and beverage, energy, housing and transport industries.

Research aims to ease growth of sustainable entrepreneurship

Copenhagen Business School’s goal is to provide recommendations to the EU that will allow it to make setting up and running a business easier for those wishing to work in sustainable entrepreneurship. Its research team, which is to be led by Lucia Reisch, professor of consumer behavior and consumer politics at the school, expects its first set of results by the end of this year.

The overall EU project forms part of Horizon2020 and comes with the official title of ‘Sustainable Lifestyles 2.0: End User Integration, Innovation and Entrepreneurship (EU-InnovatE)’. Its ultimate ambition is to foster the growth of sustainable companies and bring about a wider change in consumption behavior and consumer culture, as well as to reverse negative environmental trends in the future European Union.

The project has been given an overall budget of €4.7 million (c. US$6.4 million) by the European Commission and is to be co-ordinated by Dr. Frank-Martin Belz, a professor of corporate sustainability at TUM School of Management (Technische Universität München.)

A leading European institution, Copenhagen Business School this year moved into the top ten business schools in Europe according to international recruiters in this year’s QS Global 200 Business Schools Report.

Learn more about the top ten business schools in continental Europe for 2013/14 ›

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