World Cup 2014 defeats lead to stock market underperformance
Bowing out in the football (soccer) spectacle that has been World Cup 2014 brings about more than a mere loss in a nation’s sporting pride.
It also leads to an immediate stock market underperformance by a country’s national index the day after its defeat, according to an analysis carried out by Alex Edmans, finance professor at London Business School (on leave from Wharton).
“The efficient markets hypothesis argues that stock prices depend only on fundamentals. That would be true if traders were robots. But, traders are human beings and they're affected by emotions,” said Edmans.
This means we saw reigning champions coming into this year’s World Cup, Spain, suffering a 1% fall compared to the 0.1% gain enjoyed by the world market the day after being summarily dispatched 5-1 by the Netherlands.
Negative performance in comparison to the wider global market was more pronounced in countries commonly associated with ‘football fever’ – such as England and Italy – but across the 37 World Cup 2014 defeats analyzed, Edmans found underperformance followed in 25 cases, by an average of 0.2% when held up against the main world market index, the MSCI.
…and could even topple a government?
Brazil’s devastating 7-1 loss to Germany in the semi-finals, however, flagged up an interesting exception, with the World Cup 2014 hosts rallying the next day on the stock market.
Some view this as disproving Edman’s analysis, but Edmans instead suggests that the sheer scale of the defeat was, “so bad that investors think it significantly increases the chances that socialist President Dilma Rousseff will be ousted in October's elections and be replaced by Aecio Neves, the leader of the more pro-business PSDB party.”
Germany meanwhile, newly crowned as World Cup 2014 champions, could be set for a stock market surge – if the general trend of victors found by a Goldman Sachs report is followed. Its report looking at World Cup effects on the stock market since 1974 holds that winning nations outperform the global market by as much as 3.5% in the first month after lifting the trophy.
> Want to turn your love for soccer into salaried employment? Learn about MBA careers in the football industry.

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