Master in Business Administration

The Master’s Degree in Business Administration program – the Executive MBA – is a graduate program in business management whose purpose is to shape professionals and executives who hold high-level managerial positions, in order to prepare them to deal with managerial and strategic challenges presented by the changing environment.

The Master’s degree program is geared toward providing high-level executives with a global outlook and integrated functional knowledge (administration, finance, marketing, operations, information technology, and human resources), as well as the capacity to lead and supervise people, involving them in the management process. Lastly, the purpose of

this program is for students to fully develop their managerial talent in order for it to serve as a basis for interacting effectively and efficiently in an increasingly changing business

environment. This program offers the option of specialization with the selection of one of the following areas:

• Specialization in International Business
• Specialization in Human Resources Management
• Specialization in Marketing Management

Program Objective:

Upon completion of the Master of Business Administration and selection of one specialization in Marketing Management, International Business or Human Resource Management students will have the capacity to:

• Apply modern marketing theories and techniques related to product design, price, integral communication strategies, distribution channels and the level of service required.
• Design, analyze and evaluate marketing strategies. Prepare creative proposals that respond to organizations’ needs.
• Develop a marketing and commercial plan applying a new business opportunity to a going concern, as required.
• Be prepared to develop, launch and position new products and services in the market.
• Understand the basic process of analysis of segments and segmentation, as well as market research for strategic decision-making in companies.
• Apply modern management theories for the design of strategies related to recruiting and selection, compensation and benefits, training plans and career paths, performance evaluation systems, change management and indicator-based talent.
• Analyze and evaluate human resource management strategies being implemented by the organizations to which they pertain.
• Prepare creative proposals for responding to organizations’ requirements.
• Develop a strategic human resource plan for a going concern.
• Identify, plan and develop the organizational culture required for a specific strategic business model.