<p>Assessing candidate calibre makes up a big part of the recruitment process at financial services giant <a href="https://www.morganstanley.com/" target="_blank"><strong>Morgan Stanley</strong></a>. </p><p>With over 600 offices in 30 countries employing more than 53,000 people and with over US$625 billion in assets under management, Morgan Stanley is one of the world's largest and most successful financial services companies. We talk to Dawn Nicholson, Managing Director, Human Resources in Europe about how the people factor contributes to Morgan Stanley's winning culture.</p>
What do you believe are the key factors that motivate the best candidates to join Morgan Stanley and have they changed over recent years?
<p>When it comes down to attracting the best people, we're in a very strong position because the power and quality of the Morgan Stanley brand is massive. I was talking to some of our summer associates recently - students from leading business schools who are with us over the summer months to gain an insight into what it's really like to work here - and they all said that the reason they applied was because we have a name that really is second to none in our chosen markets. It's no surprise that people are attracted to the organisation because of its demonstrable business success, but they are also attracted by other attributes of the brand such as our reputation for integrity in everything that we do.</p><p>Over the past few years I think that these (softer) aspects of the brand have become increasingly important, particularly to individuals joining us from business school. There's much more interest in what goes on behind the organisation's public face and, in particular, to our attitude towards such issues as diversity and corporate social responsibility. Of course, applicants from the MBA community are still motivated by the high financial rewards that an employer like Morgan Stanley can offer, but the business school experience seems to provide a sophisticated degree of understanding of what an important role these areas play in the modern commercial world.</p>
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