<p>Adrian Barrett interviews the woman charged with ensuring that <a href="https://www.dp-dhl.com/en.html" target="_blank">Deutsche Post World Net</a>'s workforce mirrors its international status - Susanna Nezmeskal, Director of Diversity.</p><p>With nearly 500,000 employees in more than 220 countries around the world and a turnover that exceeded‚ 52 billion in 2004, <strong>Deutsche Post World Net</strong> is now a global leader in the logistics sector. So how has a company which, until relatively recently was focused on one country, Germany, reacted to the challenge of becoming a truly international player? </p>
Can you tell us something about your own background and how you came to your present role?
<p>Although I'm now based at Deutsche Post World Net's head office in Bonn, I'm from a mixed Italian, German and Czech background, so I guess that I have the advantage of being a walking example of diversity in action. A lawyer by training, I worked for a practicing law firm after graduation before moving into human resources with Deutsche Post World Net in 1999. I took on responsibility for developing our diversity policy in early 2005 and later in the same year I was also tasked with implementing the company's new code of conduct across all our operations. Around all this I've also found time to boost my knowledge with a business school education, taking an <strong>Executive MBA</strong> at Danube University in Krems, Austria.</p>
Many organisations have come to recognise the economic business case for workplace diversity. What are your views on its value and how does it impact on Deutsche Post World Net's strategy?
<p>While the elimination of prejudice and racism is a laudable aim in itself, we are clear at Deutsche Post World Net that recruiting and retaining a truly diverse workforce and allowing its members to develop their full potential is fundamental to our continued success. There are two main drivers behind this. Firstly, it's essential that a company like ours, which operates on a global basis, mirrors its actual and potential customer base. Why? Because people often choose individuals like themselves to work with and because we can only hope to really understand the needs and motivations of customers, if we have people like them working within the organisation. Secondly, we want the best people in their fields to be working for us at every level and we know that talent has no preferences when it comes to gender, ethnic background, nationality, age, physical ability or sexual orientation. Consequently we need to be recruiting from the widest talent pool and providing an environment that brings out the best in everyone we employ. Our diversity activities permanently support the group strategy of becoming (First Choice) for our customers.</p>
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