Meet EMILY. She’s a young red-head who loves the beach and makes a living lifeguarding. Unfortunately, she is not actually human, which takes her off the market for most guys out there. But, she is capable of moving at more than 28 mph in hurricane conditions and contains Navy-derived technology capable of recognizing a flailing swimmer and moving towards them without human controls. That makes her pretty cool in my book.
How I Became Involved with EMILY and Hydronalix
I became involved with EMILY through one of my final MBA electives at London Business School (LBS), a class titled “Managing & Marketing Innovation.” During the class, the professor mentioned that Hydronalix, the company that makes EMILY, was looking for some MBA students to help write a plan to introduce EMILY to the European market (one of the senior executives at Hydronalix was an LBS alumni and ex-military who had reached out to this professor for assistance).
Flash forward a few months, and hopefully, by next summer, if you happen to be swimming in the UK, there is a good chance EMILY will be standing guard over you, ready to “swim” out to you at a moment’s notice. EMILY just made her first save in Oregon and when it happens in the UK, I’ll take pride knowing I played a small part.
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