Integration with businesses has become even more essential as business schools prepare MBA students for an ever-evolving economic climate. Thom Atkinson finds out why.
A high priority for most, if not all business schools is to make sure MBA students get hands-on experience within a working environment.
In North America in particular, this means a great deal of emphasis is placed on internships. Amy Wittmayer, director of the MBA career management center at UNC’s Kenan-Flagler Business School, explains:
“Internships are a critical factor in MBA students ultimately landing their desired post-graduate position,” she states.
“About 99% of our students receive internship offers, with many of these internship offers 'converting' into an offer of full-time employment with the same employer in the fall of their second year.”
With schools noticing a spike in demand for internships over the past few years the trend signals how students increasingly value internships as a segue into full-time positions or a stepping stone to explore career changes.
But with internships lasting only 7 – 13 weeks outside a program, modules within the course are equally as important in the preparation of students.
Both theory and case-based learning
Sridhar Balasubramanian, associate dean for the MBA program and professor of marketing at Kenan-Flagler expands on how theoretical case studies of businesses allow students to get an insight into their preferred sector.
“We rely on cases to enhance student skills at delineating the core problems faced by business, applying concepts, principles and analytical skills to solve the delineated problems, and developing effective templates for business problem-solving that students can apply at their jobs,” he states.
“At the same time, we also believe that theoretical instruction is the best way to get some fundamental concepts and frameworks across. Therefore, our curriculum comprises a robust balance of theory and case-based learning.”
Dr Ian Dougal, dean of Masters programs at Hult International Business School, concurs: “Case studies are without doubt an effective way to bring to life business fundamentals.”
“Models and theories are important, but it is setting them in the context of relevant case studies that generates the most enduring learning outcomes.
“The most successful professors of business are those who are able to harness the case method as a critical learning tool. In doing so, they are helping students to grasp the practical realities of the international business environment.”
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