This week first year MBA students at Harvard Business School are undertaking the ‘Global Intelligence’ phase of the school’s compulsory global immersion project known as FIELD (Field Immersion Experiences for Leadership Development).
The FIELD project at Harvard Business School spans the entire academic year with students starting work in October to prepare for the immersion week which falls on the 6th-13th of January this year. Their trip will be a practical experience intended for them to test out their ideas with local consumers with potential for their idea to be furthered by the company at which they are stationed.
The Harvard Business School projects have a strong consumer-focus helping students to identify their market more easily, interact with real consumers, and grow their global business network. The projects also encourage students to design and innovate and do not require extensive technical expertise or a background in specific markets. The scope of the project is also bigger than ever with Harvard Business School’s global business network now extending to over 100 diverse companies within emerging markets in over 12 countries.
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