Reading List: Steve Seymour, Ashridge Business School

“This book gets to the heart of how things are done in China and sets out the context and practical approaches that managers working with the Chinese need to understand. It is designed to help managers understand a completely different cultural mindset. The book provides an insight into how to stay competitive when operating in the Chinese market, or when dealing with Chinese companies and managers.”

“This must-read provides managers with a way of overcoming the barriers to doing what they need to do to achieve success in the complex, unpredictable environment of modern business.”