This week London Business School officially launches its new luxury brand management program allied with Walpole British Luxury, a not-for-profit organization at the forefront of luxury brand management within the UK. The program, which is designed to produce MBA graduates who will appeal to Walpole’s leading luxury firms and enable them to “vault the barriers that the industry puts in the way” according to London Business school dean Andrew Likierman, will also be backed by law firm Charles Russell.
Walpole, formed in 1990 by top-tier British companies such as British Airways, The Savoy Group and Coutts & Co., works to promote and maintain the image of British luxury brands in the global market and is affiliated with leading companies such as Burberry, Selfridges and Harrods as well as London Business School itself.
The new luxury brand management program will be offered to just 12 first year full-time MBA students. These few chosen students will be handpicked by a committee of London Business School faculty members and senior executives from Walpole’s member brands and will be selected based on their potential and passion for the luxury industry.
Perks of the program include individual mentorship from a senior business leader from within the Walpole membership and regular talks from senior management of companies such as Alexander McQueen, Net-A-Porter Group and The Financial Times.
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