This article is sponsored by European University’s MBA - Leisure & Tourism Management program. Learn more.
While many MBA students pursue careers in banking or finance, growing numbers are finding work where most people play. “Tourism has experienced continued growth and deepening diversification to become one of the fastest growing economic sectors in the world,” reports the United Nations World Tourism Organization. “Today, the business volume of tourism equals or even surpasses that of oil exports, food products or automobiles.”
Last year, international tourism generated some US$1.4 trillion worldwide. Despite the lingering effects of the global recession, international tourist arrivals grew in 2013 by some 5%. From resorts to hotels, to cruise lines, hospitality management jobs are also increasing. In fact, one in eleven jobs is connected to tourism.
Hospitality management jobs can be both demanding and rewarding. When your customers are people who’ve saved all year to spend one week where you work, it takes a special person to make sure their needs are met.
Schools have moved to cater for the needs of this strident industry. European University, with four main campuses in Barcelona, Munich, Geneva and Montreux, is one such example, offering one and two-year programs (either full or part-time) leading to an MBA - Leisure & Tourism Management. Course content explores the theories, practices and business models in tourism management in order to prepare students for successful careers in the industry. Graduates of the program have gone on to work at executive level in numerous Fortune 500 corporations including the Marriott Hotel Group, W Hotels, the Disney Corporation and Swiss International Airlines.
Of course, the quality of your education can only count for so much in determining one’s success in any industry. Here are five checkboxes to help you determine if this specialized degree is right for you:
1. You are devoted to providing good customer service
The leisure and tourism industry is about making people happy. Succeed and your customers will return year after year. They’ll tell their friends and family, creating the best advertisement for your company. Failure to offer good customer service can mean more than just a few bad online reviews. Losing customers can mean the death of your business – many a hotel or resort has gone bankrupt because of poor service. A hospitality management job means not just meeting your client’s needs but also anticipating them. It takes a certain type of giving, humble personality to achieve this. You need to be honest with yourself as to whether or not you fit the bill.


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