Kellogg MBA Application Adds Video Essay

By Pavel Kantorek Updated May 26, 2016

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Technology To Which Kellogg MBA Applicants Are Accustomed

Kellogg MBA Application Adds Video Essay: MBA News main image

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Applicants filling out 2014 Kellogg MBA application will now be required to submit a spontaneous video essay.

The Kellogg MBA application process will change so that applicants will be presented with a question before having to respond on video with their answer over the internet.

Speaking to the Poets and Quants blog, the Kellogg MBA program's assistant dean of admissions and financial aid, Kate Smith explains that the spontaneous format of the video essays is designed for the admissions team to better understand applicants, rather than to trip them up.

”The spirit of the questions is to get to know our candidates on a more personal level in a spontaneous format,” the blog quotes Smith as saying. “They’re designed to bring to life the person we’ve learned about on paper in the application, including their passions, interests and ideas.”

Technology To Which Kellogg MBA Applicants Are Accustomed

“We felt like this was a great opportunity to meet our applicants from wherever they might be in the world,” Smith continues. ”We felt that we were past the tipping point in terms of video technology and comfort with it – most applicants would have used Skype or FaceTime.”

Though the Kellogg MBA program is not the first MBA to ask applicants to submit video essays, it is one of the most well-known programs to require applicants to do so.

However, for future Kellogg MBA program applicants, potential stress-levels should hopefully be reduced by the opportunity to scrap up to two spontaneous video essay attempts if they are unhappy with them, with each new attempt bringing a fresh essay question to answer.

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Pavel Kantorek

Mansoor is a contributor to and former editor of TopMBA.com. He is a higher and business education specialist, who has been published in media outlets around the world. He studied English literature at BA and MA level and has a background in consumer journalism.