Combining Business and IT – Why Being a Hybrid is in Demand

Melisa Popanicic is a fashion and lifestyle blogger currently studying at Copenhagen Business School. Catch up with her on allaboutmelisa.com, or follow her on Facebook and Instagram.

I’m a fashion and lifestyle blogger with a particular interest in e-business and the technology behind it. I have a BSc. in Business Administration and Economics from the University of Southern Denmark and am now continuing my MSc. in Business Administration and E-business. I speak five languages, (+ two programming languages on a basic level - SQL & Java).

Imagine the following scenario: It’s a typical Monday morning – you’re sitting in the office with a cup of coffee when your new colleague walks in. You’re excited to get to know them, but little do you realize that not only can they do all your tasks, they can also provide your boss with additional valuable skills. You realize that soon enough your services might no longer be needed. Terrified yet?

Our world is evolving fast, and so are job requirements. Employers are increasingly searching for multifaceted employees who have hard skills within IT, along with soft skills within business. Think about it. From an employer’s perspective, it is more effective to hire somebody who knows how to produce a traditional marketing plan and can code a simple program to support it, at the same time. Why would you pay two employees when you can kill two birds with one stone?

Hybrids are in demand, now more than ever, especially when it comes to creating a bridge between the business and IT worlds. There are several ways to brace yourself for this change.

Many universities have recognized the increase in demand for hybrids and have developed new programs that bring together two or more disciplines. One example is the Master of Science degree in Business Administration and E-Business at the Copenhagen Business School. The program combines technology with business and law and offers courses such as Java Programming, Strategic Tools, and E-Business along with EU Internet Law – nudging you in three different directions. If you are about to choose your studies, you might want to consider a multidiscipline program such as this.