Entrepreneurial Thinking: Not Just for Start-Ups

Entrepreneurial thinking isn’t just for those that want to go to business school to start a new business. Of course, many start-ups are conceived in this manner, and institutions understand the benefits of assisting students at whatever stage their businesses are at. More than that though, is the importance of thinking with a different mindset.

Irrespective of size, the companies of tomorrow recognize that innovation and creativity throughout the whole organization are key when it comes to remaining competitive. And being part of a large organization doesn’t mean that you can’t think entrepreneurially. Far from it. Taking risks or adopting new approaches that initiate change is just as important for somebody who has been working for the same company for 10 years as it is for someone trying to get a business off the ground.

The average age of the Global MBA class at Oxford Brookes is 37 – well established in their careers. The majority are self-funded; their business acumen allowing them to see for themselves the importance of honing an entrepreneurial mindset. For them, the key question is how they can return to their respective companies with new and innovative approaches to challenges they may face in the future.

As Oxford Brookes Global MBA student, Mark Gibbons, IT director at Tiffany & Co (pictured above) says, “Although it goes against the principles of global standardization, thinking more entrepreneurially when considering business challenges will help us be more profitable within the region. Instead of saying 'no, that's against corporate approach, we cannot support you', I'm trying to say 'how can we flex and bend a little to support this' more often. As my organization look to increase sales through innovative pop-up store locations, it's important that IT are not blockers, but enablers, and the entrepreneurial mindset that these modules has given me helps to make that happen”.

 

One of the many opportunities students have at Oxford Brookes to hone their entrepreneurial skills is on the ‘Entrepreneurship and Enterprise Development’ experiential elective which includes a study trip across the UK to south Wales in a post-mining area with a large need of regeneration. The trip sees candidates hit the ground running, working with a number of different social enterprises, over the space of a week, to come up with tangible ideas to help the regeneration of the local community. This forces students to shake up their own way of thinking, before they spend a month working on a better researched business proposal in order to hand over something concrete to the community group.   

Oxford Brookes MBA student, Justin Williams (2018), chief executive of the Stratford-Upon-Avon Town Trust (pictured above) reflects how the field trip totally shifted his way of thinking, with lessons he can take back to his organization. “The week was transformative – the approach to learning in a real-life setting has provided me with some inspiration to shake up the conventional thinking and approach to interaction within the community funding organization that I work within. These thoughts have crystallized over the last week and I will be tabling a new direction and emphasis with my board next week – and have even delayed the release of our strategy to challenge the status-quo”.

This demonstrates how entrepreneurial thinking can be transferred from one problem to the next. Ultimately, what programs like the Oxford Brookes Global MBA are trying to instill is not the solution to any given problem or set of problems, but a future-proof mindset that will serve alumni for the duration of their careers.

This article is sponsored by Oxford Brookes Business School.