The festive season is the perfect time of year to share the love and get into the spirit of giving back to those less fortunate than ourselves.
There are a number of companies that make it their mission around this joyful period to give back to their communities and customers, as well as causes close to the hearts of their founders.
Whether it’s providing food and clothing to those in need, or honoring the sacrifices of the armed forces, you don’t have to look far for examples of seasonal charity and goodwill. Here are some of our favorite, awe-inspiring acts of generosity from companies around the world this Christmas.
Wreaths Across America
Each December – December 14 this year – on National Wreaths Across America Day, the company Wreaths Across America makes it their mission to Remember, Honor and Teach by coordinating wreath-laying ceremonies at Arlington National Cemetery, as well as over 1,600 additional locations in all 50 US states, at sea and abroad.
The company says: “In many homes, there is an empty seat for one who is serving or one who made the ultimate sacrifice for our country. There is no better time to express our appreciation than during the hustle and bustle of the holiday season.
“We hope you will join us at any of our more than 1,600 participating locations to show our veterans and their families that we will not forget. We will never forget.”
Olivela
It’s become even easier to give back this holiday season thanks to designer retailer Olivela, as the brand announced it will donate US$1 million during the festive season.
Founded in 2017 by CEO Stacey Boyd (following an eye-opening trip to refugee camps in Kenta and Rwanda), Olivela donates 20 percent of proceeds to at-risk communities, but this Christmas, the retailer announced a major celebrity-driven initiative to raise up to US$1 million for charity in partnership with organizations like St. Jude’s Children’s Research Hospital, WE Charity, and Stand Up To Cancer to name but a few. A-list celebrities rallying the behind the campaign include Jennifer Aniston, Selena Gomez, Sarah Hyland and Katie Couric.
How does the initiative work? Choose from Olivela’s vast array of apparel, accessories, jewelry and beauty products (or shop by designer), then check out as you normally would. At no additional cost to you, a percentage of your purchase will automatically go to one of Olivela’s partner charities.
The newly launched US$1 million initiative is an expansion of the company’s humanitarian partnerships to celebrate the season of giving.
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