The MBA admissions process at elite schools is competitive. Invariably, successful applicants beat out other hopefuls who almost always have the goods to succeed as well, but don’t demonstrate value in MBA admissions, or are unable to stand out from the crowd.How can you ensure you demonstrate value and stand out? It’s well known that MBA admissions looks for academic ability, a professional success record, and leadership potential, etc. But it also looks for other attributes, many of which value personal or organizational attributes within the soft skills, some of which may surprise you. My book, MBA Admissions Strategy: From Profile Building to Essay Writing, records 25 distinct types of value that committees look for in MBA applicants, or respond positively to. The following is five of them:1. Maturity, professionalism and good judgmentThis means a candidate who looks, talks, and acts ‘like a grown-up’. Through your essays and interview, the MBA admissions committee will get a sense of whether you have the personal maturity, diplomacy, and professional polish necessary to succeed at school, in job recruiting, and in life.Are you poised under pressure? Are you diplomatic under fire? Can you handle responsibility? Do you have ‘senior presence’, or do you come across as a brash kid? Immaturity will be signaled by giveaways such as poor self-restraint, blaming others for your bad calls, showing an inability to see your own weaknesses, or in choosing inappropriate material for your essays. In the era of social media transparency, your claim to maturity could also be undermined by a junior social media presence.2. Pursuit of meaningful goalsBeyond ambition and the desire to succeed, an MBA admissions committee will be asking, “what do you want to succeed AT?” There is no right or wrong answer. A wide range of career goals are acceptable. But, they will want to understand why you want to do what you want to do. What meaning does it have for you?Just wanting to ‘succeed’ or ‘make money’ is not enough. That’s assumed. The question is, beyond success, why this path over another one? Also, how might what you do professionally be meaningful for other people, for communities, or for the school itself? Harvard Business School (HBS) has asked matriculating students the following question [taken from the last lines of a poem by Pulitzer Prize-winning author, Mary Oliver]: “What is it you plan to do with your one wild and precious life?” You could say you planned to be a hospitality manager or an aviation entrepreneur, or anything. The point is why is this worth spending your one precious life on? Why for you? Better still, why for those around you.3. Awareness of self and othersLeaders and successful people almost all have good awareness of self and other, meaning they understand themselves well and they are aware of how they come across to others. Sometimes this is called ‘emotional intelligence’ or ‘EQ’.However you frame it, it belongs to those who understand their own personality attributes and weaknesses and are aware of how this plays out in interactions with others. Put another way, the skill is to be able to ‘read the room’ and understand the people and power dynamics in it, and to be able to influence these dynamics not least by first being aware of how one comes across.4. Coachability and a continuous learning mentalityBusiness schools exist to teach, train and prepare professionals for senior management careers. There’s nothing quite as much of a turnoff as an applicant who appears unreceptive to the idea of learning and improving at the hands of faculty, coaches, and peers – which, incidentally, is a lifelong requirement in the modern knowledge economy.If you appear to know it all already, the business school won’t see room for themselves, and they may see incipient trouble in the classroom and in groupwork as a result of a non-participating mentality. 5. Communication abilityA candidate who can write, speak, and organize ideas well. Financial and technical skills are important, but the most important skill in senior management is communication: The ability to frame, transmit, and negotiate ideas in meetings with clients, staff, investors, regulators, lawyers, industry partners, and other stakeholders.As a general rule, quantitative skills are the tasks of lower jobs in a business organization. People in the c-suite and on boards spend almost all of their time talking. So, an MBA admissions committee will be looking hard at how well you organize and communicate concepts and ideas, thinking down the line to when you are going to be interviewing in front of an employer, and on and on throughout your career after business school. You can demonstrate value, in terms of your communication abilities, through your verbal GMAT or GRE score as well as in your MBA admissions essays and interview.Read Avi’s thoughts on how to approach five common types of question posed in MBA admissions essays.