Steve Jobs, Reid Hoffman, and Stuart Butterfield are the tech rockstars behind Apple, LinkedIn, and Slack, and some of the best programmers the STEM fields have ever known, right?
Wrong!
Would it surprise you to know that they studied calligraphy, symbolic systems, and philosophy, respectively?
Which should really come as no surprise at all when you think about what makes their companies succeed.
After all, do you love your iPhone because it runs more advanced code than Android? Are you a LinkedIn member because the site’s search algorithm is highly efficient? And are you addicted to Slack because it’s built with the most cutting-edge language?
Nope. Chances are you’ve never thought about any of those things. But I’m virtually certain that the following have occurred to you:
- Checking your voicemail on the iPhone is a million times easier than on your old flip-phone (press * to access your messages. Beep. Now enter your password…you do remember your password, don’t you?”)
- Learning about the person who’s going to interview you tomorrow is a million times easier on LinkedIn than by scraping up digital breadcrumbs across the internet (“Hmm…looks like she ate a bagel for breakfast yesterday on Twitter, is a fan of Kenny G on Facebook, and once posted on a forum for owners of elderly Chihuahuas…”)
- Finding that Excel file from seven months ago is a million times easier on Slack than searching through Outlook, your hard drive, and the company network (“I know I had it in here somewhere. Did I email it to Jim in accounting… or was that Jim in finance?”)
In each case, technology makes your life easier. But it’s not the technology itself that adds value beyond the previous solution. After all, the previous solutions were all technological in nature, too. Instead, the real value add comes from the unique insight about you, the user.
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