Wednesday, October 29, 2014 at 3pm

Widening the Boundaries of Social Impact: MBA News

Annual social impact conference a the Kellogg School

The 15th edition of an annual conference on social impact takes place at the Kellogg School of Management this afternoon, October 29.

Intended as a platform for learning and networking, The Innovating Social Change Conference, explores emerging ideas and practices that have the potential to help organizations implement social impact in their work.

Kellogg School event brings together students and practitioners

MBA students and alumni of the Kellogg School are expected to join practitioners in the public, private and nonprofit sectors and, in so doing, pick up an insight into how one can achieve career success while also addressing social challenges.

Headlining the event this year is a look at how mission-driven organizations have evolved, with a keynote speech from Martin Edlund, the CEO of Malaria No More - an NGO striving to eradicate the disease altogether in the next 25 years.

Edlund will talk about how his NGO has been drawing on the use of technology and data to raise public awareness and help combat malaria. For example, mobile phones can be used to identify counterfeit medication.

Another recent initiative involved the use of social media. Nigerian Afrobeat star, Femi Kuti (son of Fela Kuti) took to twitter to engage with the NGO’s followers on the subject of malaria and the role of popular musicians in helping to drive social impact.     

Social impact not restricted to work of NGOs

However, the conference intends to emphasize that social impact is no longer merely the cause of NGOs - speakers and attendees at the Kellogg School will also look at new strategies being used in the private sector that encompass and encourage social consideration.

Another of the afternoon’s talks, for instance, will be given by Dave Chen, CEO of Equilibrium Capital Group, a platform for sustainability-driven global asset management. Chen is an alumnus of the Kellogg School and, as a member of the school’s finance faculty, takes an MBA module on impact investing.    

Tim is a writer with a background in consumer journalism and charity communications. He trained as a journalist in the UK and holds degrees in history (BA) and Latin American studies (MA).