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By Louise O'Conor Updated May 29, 2018
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Winners of European Business Case Competition Announced: MBA News main image

The winners of Europe's longest running MBA business case competition, the European Business Plan of the Year were announced this week.

The top prize of the prestigious competition, now in its 21st year, was awarded to a team from the German business school WHU Otto Beisheim School of Management.

Second and third place were earned by teams from London Business School in the UK and EMLYON Business School in France, respectively. A fourth prize, specifically for a team's elevator pitch, was awarded to Vlerick Leuven Gent Management School in Belgium.

The schools that participated were (in alphabetical order):

•    ALBA Graduate Business School at the American College of Greece
•    Cranfield School of Management
•    EMLYON Business School
•    IESE Business School
•    London Business School
•    Manchester Business School
•    Mannheim Business School
•    Rotterdam School of Management, Erasmus University
•    University of St Gallen
•    Vlerick Leuven Gent Management School
•    WHU Otto Beisheim School of Management

European Business Plan of the Year

Held this year at ALBA Graduate Business School at the American College of Greece, the European Business Plan of the Year competition is an annual MBA business case competition designed to encourage entrepreneurship and the creation of new ventures amongst students.

Teams are required to participate in a three minute elevator pitch, prior to a 20 minute presentation in front of a panel of judges. Six finalists are then selected to return for a second day, where they are asked to make one further 15 minute presentation in front of the judging panel.

Winners of the three main prizes are decided by the panel of judges, made up of "eminent personalities from the entrepreneurial and the business community," while the elevator pitch prize is decided by a popular vote, including both guests and judges.