<p>Pharmaceutical giant <a href="https://www.lilly.com/Pages/home.aspx" target="_blank"><strong>Eli Lilly</strong></a> prides itself on its distinct work culture and diverse customer base, making it a truly global company.</p><p>Eli Lilly employs over 43,000 people around the world and markets its products in 146 countries. So how does it reflect the diversity of its customer base in its own management structure and how does this influence the Eli Lilly culture? Adrian Barrett puts the questions to Rafael Fernandez, Vice President of Sales - Primary Care and Sales Capabilities for the company's operations in the USA.</p>
How have you arrived at your current position with Lilly?
<p>I'm a Mexican by birth and was raised and educated in Mexico City. After graduating from university where I studied business, I joined Procter & Gamble as a financial management trainee. After a couple of years with them I moved to Lilly as a financial analyst. Lilly is an organisation that really believes in providing opportunities to move across functions to allow employees to broaden the range of their experience and this allowed me to enter the sales and marketing area after just a year. After two years in Mexico working on sales and market research, I moved to the US to join our international sales manager development programme, which led to me receiving an offer to become country manager for Portugal. I spent three years in Portugal and then transferred to the other end of Europe to become general manager of Lilly in Turkey. Two years later I returned to the US and became area sales director of eight of the western states, based in California. I then came to head office, here in Indianapolis, to head up all the support functions for our sales and marketing operations, such as administration, pricing and market research.</p>
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