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Marketing is a fascinating discipline which should be the umbrella above every business function. This strategic approach to marketing is the key to sustainable success, since it is what connects the business with the buyer, and vice versa.
This course will enhance your understanding of strategic marketing and its role within business, and help you understand how to meet the needs of a range of stakeholders. You’ll learn to track and respond to significant and far-reaching economic, social, technological and geo-political changes affecting the world today. Such changes are triggering new market realities, demanding different patterns of thinking and behaviour from those who wish to manage and lead in this field.
This course offers a joint award: passing 2 specific modules will make you eligible for the CMI Level 7 Certificate in Strategic Management and Leadership.
Programme overview
Study Level
MBA
Marketing is a fascinating discipline which should be the umbrella above every business function. This strategic approach to marketing is the key to sustainable success, since it is what connects the business with the buyer, and vice versa.
This course will enhance your understanding of strategic marketing and its role within business, and help you understand how to meet the needs of a range of stakeholders. You’ll learn to track and respond to significant and far-reaching economic, social, technological and geo-political changes affecting the world today. Such changes are triggering new market realities, demanding different patterns of thinking and behaviour from those who wish to manage and lead in this field.
This course offers a joint award: passing 2 specific modules will make you eligible for the CMI Level 7 Certificate in Strategic Management and Leadership.
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MBA International Marketing
Coventry University London, London, United Kingdom
12 monthsProgramme duration
Programme overview
Study Level
MBA
Marketing is a fascinating discipline which should be the umbrella above every business function. This strategic approach to marketing is the key to sustainable success, since it is what connects the business with the buyer, and vice versa.
This course will enhance your understanding of strategic marketing and its role within business, and help you understand how to meet the needs of a range of stakeholders. You’ll learn to track and respond to significant and far-reaching economic, social, technological andgeo-political changes affecting the world today. Such changes are triggering new market realities, demanding different patterns of thinking and behaviour from those who wish to manage and lead in this field.
This course offers a joint award: passing 2 specific modules will make you eligible for the CMI Level 7 Certificate in Strategic Management and Leadership.
Programme overview
Study Level
MBA
Marketing is a fascinating discipline which should be the umbrella above every business function. This strategic approach to marketing is the key to sustainable success, since it is what connects the business with the buyer, and vice versa.
This course will enhance your understanding of strategic marketing and its role within business, and help you understand how to meet the needs of a range of stakeholders. You’ll learn to track and respond to significant and far-reaching economic, social, technological andgeo-political changes affecting the world today. Such changes are triggering new market realities, demanding different patterns of thinking and behaviour from those who wish to manage and lead in this field.
This course offers a joint award: passing 2 specific modules will make you eligible for the CMI Level 7 Certificate in Strategic Management and Leadership.
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to Pay For an MBA
Financing your MBA isn't easy, but with scholarships, fellowships, grants, and employer support, there are plenty of options out there.
A Comprehensive Guide to MBA Funding
Here’s everything you need to know about MBA funding - from scholarships to loans and sponsorships.
From Student Loans to Scholarships, Here’s How to Pay for Your MBA
Tuition fees can be an obstacle to MBA study. So here are five fantastic ways to sort your MBA finance.
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