According to new data from Business Because, there is a shift happening in the world of North American business education.
Whilst the US, as the home of the MBA, is still the most popular choice for MBA applicants globally, its popularity is in decline, having plummeted by 15.8 percent in the last 10 years and 7.6 percent in the last five years.
Contrastingly, Canada’s popularity has increased the most of all countries surveyed in the past five years, by 2.8 percent. Canada is the third most popular MBA destination following the US and the UK. The country is also the second most popular choice among applicants for the two-year MBA, and the third most popular for master’s in management, finance, and data analytics programs.
Canada is also the second most popular choice for Western Europeans out of non-European countries (after Singapore), it’s also the number one choice for American students wanting to study outside the US.
In terms of the generation gap, Gen Z are more likely to study in Europe, whereas Canada is preferred by millennials. However, the shift away from the US is driven by Gen Z, who are almost 10 percent less likely to want to study in the US than millennials.


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