Sam Pettipher is a graduate of Robert Gordon University's MBA program, currently working as managing director and founder of EBar Initiatives, a start-up aimed at changing the way drinks are served at large events.
Business School Experience
1) What attracted you to study this degree?
The MBA is a highly attractive course as it provides deep foundations in a comprehensive range of areas of business. For me, the MBA opened my eyes to the reasons why companies fail to implement strategies in response market forces. The MBA was also a great way to advance my career and most importantly transition into a new industry.
2) What made you decide on the business school in which you were enrolled?
Robert Gordon University (RGU) is a prestigious institution which has excellent facilities sited across a great out of town campus. The university has excellent links with employers, particularly with those in the North East of Scotland and employability is a key component of the course – namely that the MBA programme includes a placement/consultancy project. My decision to enrol at RGU was a balance between the exceptional value of the programme alongside the employability statistics.
3) What was the best and/or most unexpected part of your degree experience?
I did not expect to finish my MBA and immediately start my own company with the goal of disrupting an industry. The entrepreneurial elements of my degree experience were life-changing and resulted in the setting up of a business with a fellow MBA colleague.


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