“I study GMAT four hours a day, but I’m getting nowhere.”
I'll give you the good news first: You don't need to study every waking hour to ace your test. The bad news, well, you can figure that out for yourself.
Let’s face reality: Having books in front of you for four hours a day but doing repetitive, unproductive tasks really won’t get you anywhere!
In fact, it’s what productivity expert Cal Newport calls “pseudo-working”. More than anything, it comes from a mistaken assumption that parking your bum in a seat is tantamount to “effective studying”. Or, put another way, that “all studying is created equal”.
How top scorers get it done
Still, how is it possible that people exist who work punishing hours, have children, a social life, and still manage top scores on the GMAT? Interestingly, in my twelve-plus years of experience as a GMAT tutor, this profile is the rule rather than the exception.
The key lies in Newport’s basic study equation:
Learning = intensity of focus x time
In short, the better your focus, the more you can learn in less time. If this all sounds disturbingly easy, then I agree. The problem lies in execution: Achieving this focus is really hard to do, and it takes practice!
Applying this to the GMAT
It would be great to assume that GMAT study is totally linear: The more hours put in, the higher the score (you wish).
In reality, there’s a sweet spot to be found. Over the years, I’ve seen students drive themselves physically ill from over-studying, and I’ve seen people study so ineffectively that their score goes down rather than up (you can lead a horse to water…).
Obviously neither of these works well. However, the people who do the best on the GMAT tend have found a rhythm that works for them.
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