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MBA in Digital Marketing
City University of Hong Kong, Hong Kong, Hong Kong SAR
12 monthsProgram duration
YesScholarships
Program overview
Specialisations
International Management / Business, Marketing
Degree
MBA
Study Level
MBA
Study Mode
On Campus
The Marketing Concentration adds depth to your MBA studies by allowing you to meet very specific career goals. This concentration aims at achieving a deep understanding of customers, competitors, portfolios of brands and products, finding creative solutions to problems, and thinking critically to make sound decisions. It provides valuable preparation for those who want to follow a career path as a marketing manager or a marketing consultant, as well as for those who wish to be entrepreneurs. With marketing at the core of all businesses, this concentration will enable you to devise effective business and marketing strategies for deployment in multiple contexts.
Program overview
Specialisations
International Management / Business, Marketing
Degree
MBA
Study Level
MBA
Study Mode
On Campus
The Marketing Concentration adds depth to your MBA studies by allowing you to meet very specific career goals. This concentration aims at achieving a deep understanding of customers, competitors, portfolios of brands and products, finding creative solutions to problems, and thinking critically to make sound decisions. It provides valuable preparation for those who want to follow a career path as a marketing manager or a marketing consultant, as well as for those who wish to be entrepreneurs. With marketing at the core of all businesses, this concentration will enable you to devise effective business and marketing strategies for deployment in multiple contexts.
Admission Requirements
Tuition Fee
Scholarships
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