The program develops the knowledge and skills needed for executives and entrepreneurs to become innovative, visionary and strategic leaders responding to the dynamic global business environment. Reflecting the need for executive to think holistically, our program does not separate subject matter by academic discipline, but rather explores what is interesting and challenging in the start-up, growth, maturity and decline stages of a company lifecycle. An integral part of our EMBA is the study tour to Hong Kong, Mainland China, Macau and Vietnam which enables students to experience diverse business cultures, critically and quickly analyse international business and market intelligence in live situations, and make socially responsible, innovative and credible choices in an international context. All assessment tasks are based on the students' own organisations and hence are relevant to the student's professional and personal interests. These have real benefits to the student's organisation but also have produced quality outcomes and publications.