Full-time MBA in General Management

With the full-time MBA course , you expand your business administration and management knowledge in a targeted manner and create the ideal conditions for a management position in the business.
Theory and practice are closely intertwined in the MBA course. Through experienced lecturers from management practice and constant exchange with numerous companies, you can gain your own practical experience and expand your personal network.

The Master of Business Administration course, MBA for short, is an English-language program. Your intercultural skills will also be developed through a one-week stay abroad in Spain. You have the opportunity to apply your knowledge and skills in an international context and to further expand your network.

Why Study MBA at ISM in Germany?

The General Management Master in Business Administration is considered one of the most popular MBA programs, as it provides insights into the main elements of business, including finance and accounting, management, marketing or operations.

You’ll start by developing expertise in the main responsibility areas of general managers - management, finance, leadership, marketing, operations and supply chain. Next, you’ll expand your leadership skills with courses in innovation, entrepreneurship and data-science-led business decision-making.

Furthermore, small class sizes and individual coaching enable you to enjoy a personalized learning atmosphere and receive customized support.

Program Contents:

1. Trimester

Managing the Business in the international environment

• Strategic Management (3 ECTS)
• Management in the Global Environment (2,5 ECTS)
• Managerial Economics (2,5 ECTS)

Internal Management

• Risk Management (2,5 ECTS)
• Crisis Management (2,5 ECTS)
• Change Management (3 ECTS)

Leadership Skills

• Cross Cultural Leadership (2,5 ECTS)
• Corporate Governance & Business Ethics (2,5 ECTS)
• Negotiation, Communication and Executive Presentations (3 ECTS)

2nd Trimester:

• Strategic Marketing (Spain) (2.5 ECTS)
• Digital Marketing (2,5 ECTS)
• Advanced Market Research (3 ECTS)

Finance & Accounting

• Corporate Finance (3 ECTS)
• Managerial Accounting (2,5 ECTS)
• Strategic Cost Management (2,5 ECTS)

Operations and Supply Chain

• Global Sourcing (2,5 ECTS)
• Supply Chain Management (2,5 ECTS)
• Project management (3 ECTS)

Innovation

• Innovation Management (2,5 ECTS)
• New Business Models (2,5 ECTS)
• Design Thinking (3 ECTS)

IT-enabled Transformation

• Data Science & Business Intelligence (2,5 ECTS)
• IT-enabled Information Systems (2,5 ECTS)
• IT Management (3 ECTS)

Entrepreneurship

• Entrepreneurship (2 ECTS)
• Business Planning & Modelling (2 ECTS)
• Capstone Exercise (4 ECTS)

Master's Thesis

Individual Support

One-to-one career coaching is an integral part of our general management MBA program. With the help of a professional career coach, you will identify your leadership type and personality structure, and perfect your leadership style.