“I use my liberal arts degree every day because it’s a big part of who I am as a person. It’s a lens through which I see the world,” says Alison Lindland, a 2008 graduate of Columbia Business School who attended Vassar College before getting her MBA. Certainly, a liberal arts degree can give its graduates a better understanding of the world and is a good complement to the business skills taught in an MBA program. Conversely, getting an MBA can help liberal arts graduates identify and access a greater number of job opportunities and broaden their business network, in addition to helping them build their business, leadership and quantitative skills. In this article, we look at two stories of how an MBA helped liberal arts graduates further their careers.
Using an MBA to take a tech career to the next level
Alison Lindland is an MBA graduate of Columbia Business School as well as the regional vice president of customer experience at email marketing company, Movable Ink. Before Lindland embarked on a career in technology, she had spent most of her time focused on theater. In fact, as an undergraduate drama major at Vassar, Lindland helped produce shows every six weeks, taking on a variety of different roles.
Most of Lindland’s pre-MBA job roles were also rooted in the arts. She managed the first online giving and interactive campaign for New York City’s Theatre Development Fund (TDF). Next, she worked as a senior account executive for TheaterMania.com, a (venture capital) VC-backed media ticketing company for live performing arts. It was during this time that Lindland started to consider getting an MBA to further her tech career. Although Lindland was already using the creativity and versatility cultivated during her undergraduate degree in her day-to-day work, she felt that a world-class MBA program from a top business school would help her develop the kind of skills she would need to advance in her tech career. She was also keen to expand her network.
Even so, Lindland says that applying a liberal arts mindset to the MBA environment helped her navigate her way through the Columbia MBA program. For example, Lindland says that she worked hard to get to know her professors personally – something that wasn’t the norm for the majority of her peers. Most of the students in Lindland’s MBA cohort had received their bachelor’s degrees at larger schools and therefore were not accustomed to having a more informal relationship with professors. “That wasn’t acceptable to me. I wanted to get to know my professors and understand their areas of research, so I just made it a point to go to their office hours and build relationships with them,” states Lindland.
It was through this desire to get to know faculty members that Lindland landed an internship at the Columbia Institute of Tele-Information. While taking a class in new media, she discovered that her professor was the chair of a renowned institute housed within the business school building. When Lindland discovered that this institute had no MBA interns, she took it upon herself to get involved, spending the final semester of her MBA program organizing a telecommunications conference. “It was one of the most rewarding and valuable experiences of my MBA career,” Lindland states.
In terms of using the MBA to further her tech career, Lindland says, “I had a pretty clear vision of the path I wanted to take and somehow it’s actually played out.” She knew she wanted to work for a big company in order to round out her technical and business development skills and, in particular, one that would allow her to work between Fortune 500 companies and venture-backed startups. That’s why she took a product management role in mobile technology at one of NYC’s largest employers, American Express, where she later transitioned into an email-focused business development role. The job came about, she believes, as a direct result of attending Columbia, which has a recruiting relationship with the company. When describing her first post-MBA employer, Lindland says, “American Express was a wonderful organization to have spent four years at, cutting my teeth learning about all aspects of marketing, customer management, how to build a business case and how to get investments.”
After spending four years at American Express, Lindland founded a startup with a friend from business school. Although the startup shut down within a year, she says it was a great learning opportunity and, along the way, she met the CEO of her current employer, Movable Ink. There’s therefore no hesitation when Lindland is asked whether getting an MBA opened up more job opportunities – “Absolutely!” she says. “First and foremost, the tactical skills you learn while getting an MBA in the core curriculum is a terrific foundation to a career in any area.”


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