This article is sponsored by the University of Aberdeen Business School. Learn more about the MBA (Global).
Over the past few decades, the scale and reach of business has vastly expanded through globalization. Developments in digital technology have not only given businesses added versatility, but have also made setting up an enterprise a possibility for more people than ever before, creating and feeding into a dynamic and rapidly-changing international business environment.
‘Challenge, or be challenged’ is the mantra of the day in all industry sectors, higher education included. For top business schools, the maxim is doubly relevant; they must mold leaders who can succeed in this environment, and they must themselves stay relevant in order to compete.
The MBA program must therefore evolve continuously to keep pace with, or even remain ahead of the changing demands of global industry. “A lot of traditional MBAs reinforce the old way of doing business, but there aren't enough MBAs that recognize that the ways of doing business have changed," says Dr Ian Heywood, MBA program director at the University of Aberdeen Business School.
This year the business school launches its MBA (Global), an online MBA designed to disrupt the status quo. "The higher education sector is holding onto its traditional values of how it delivers education; students must come onto campus in many cases, they must sign up to courses for two years, they must pay high fees, so one of the things that we're exploring is how we can actually liberate the learning process within a university setting, and part of that is by making programs more open through technology. " says Heywood. The MBA (Global) can be studied entirely online, on a flexible basis, and has the comparatively moderate price tag of US$22,518.



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