Sponsored by Haskayne School of Business – University of Calgary
We’re moving towards an era that’s big on data and data analytics, and as a result there’s an increasing need for MBA candidates to add data analytics to their business arsenal in what’s becoming a very digital world.
We spoke to MBA Careers Advisor, Alma Osorio at Haskayne School of Business in Calgary, Canada to find out how their MBA is adapting its curriculum to meet the industry’s demands and how this highly marketable and sought-after skill can boost your career prospects in an already crowded job market.
Data analytics is revolutionizing the way the world does business
On the face of it, data analytics can seem complex and confusing – but it can help reveal useful information. Learning about algorithms and coding is essential when it comes to understanding how an organization functions in terms of productivity, profit and customer retention.
From advertising groups to insurance firms, data-led insights are behind big business decisions as skilled professionals collect, analyze and ultimately monetize the information. The growing skills gap in data analytics suggests career longevity in the field is highly likely.
“Employers working with the Haskayne School of Business Career Centre are already asking for graduates with this background,” explained Alma.
Practically every business – no matter how big or how small – will need to make the most of data analytics professionals.
“In A Digital Future for Alberta, June 2019, the Information and Communications Technology Council (ICTC) forecasts Alberta will see demand for nearly 9,000 digital jobs by 2023.
“This growing demand is already visible in the number and types of jobs in data analysis posted by companies in industries with a need to stay competitive, such as the oil and gas and transportation industries,” said Alma.
Such demand sees roles such as data and analytics director, business intelligence and data analytics specialist, pricing analytics manager, and senior data analytics analyst becoming available for business professionals who have a keen interest in analytics.
Understanding and appreciating the impact data analytics can have on a business is vital. It can help build a strong argument to help move the business forward while encouraging collaboration across each business area, from HR to marketing, management to operations.
It also allows businesses to make better use of resources, materials, products and sources, as they develop smarter and more strategic plans for long-term and short-term goals.



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