Sponsored by Central Saint Martins, University of the Arts London (UAL)
When it comes to the MBA, you’d be forgiven for thinking that boosted salary prospects, C-suite level roles and a flourishing network of executive-level contacts are what makes the experience worth it.
But over the last 10 years, social entrepreneurship as both a career path and area of study has skyrocketed in popularity, and as a result, has seen a different kind of MBA emerge – one which champions sustainability, social impact and ethics and encourages pursuing purpose-driven careers.
Championing social impact
Once upon a time, pursuing a career which brought positive change to society meant having to sacrifice some elements of personal success and academic ROI.
But according to a 2018 report, 64 percent of consumers expect brands to drive positive change – demonstrating the importance of bringing together creative practices and business disciplines to help solve society’s most pressing issues.
Now, MBA candidates are wanting more than to better their business knowledge and expertise – they’re seeking the tools to create change, while organizations are also seeking leaders who will incite and create positive social change.



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