Innovation is what distinguishes a leader from a follower – at least that’s what Steve Jobs said. And in many ways, he’s right. The business schools thriving today are the ones breaking the mould, stepping away from the crowd and incorporating new methods that will push learning and execution to the next level.
An innovative spirit is one thing a business school and MBA programme needs to succeed and thrive. With many top business schools realising they can only hold onto their reputation if they continue to innovate.
MBA programmes across the globe are utilising technology innovations to improve the MBA experience – especially in today’s MBA classroom where many business schools are choosing to take on a hybrid approach moving forward post-pandemic.
Innovation labs
Today’s students have a different perception of the world than previous generations. We are much more open to technology and feel highly comfortable with it. Consequently, schools have needed to develop their teaching methods to appeal to a tech-savvy audience.
Harvard Business School has been fostering entrepreneurship through its Innovation Lab, focused on health care research within its Health Care Initiative, and also encouraged leadership growth through its Leadership Initiative.
IE Business School is known for its innovative ethos and continues to top the online MBA rankings for this reason.
IE’s WOW (Window on the World) Room is one such technological innovation to business school is proud to call its own. The WOW Room is a physical space located on IE’s Madrid centre with 48 screens that comprise a digital tapestry of 45m2 shaped in the form of a “U” and with up to 200-degree vision.
The WOW Room benefits from a SyncRTC video collaboration platform customized specifically for the project. IE is keen to stay at the forefront of innovative education tech.


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