Marketing Management Program By Bocconi University |TopMBA

Marketing Management

Marketing Management

Bocconi University

Bocconi University Campus, Milan, Italy

The Master of Marketing Management offers a curriculum that uses a multi-disciplinary approach (management, anthropology, psychology, law, statistics and computational subjects), with the aim of providing a solid background in each macro-area of marketing activities (market analysis, consumers behavior knowledge, development of marketing strategic decisions, evaluation of financial and competitive marketing performances).

Courses use several pedagogical tools that, in addition to lessons in class, include contributions from outstanding professionals, onsite company visits, discussions of business cases, workgroups and participation in international competitions organized mainly by large corporations. Consequently, the program delivers a “global background” that merges theoretical knowledge with the application of that knowledge to real contexts and with the development of soft skills.

The career opportunities offered by the program can be found in a wide range of marketing related roles across all industries, in manufacturing and services, as well as in companies specialized in some marketing activities, like consulting firms, marketing research companies and media agencies.

You can start your application process here.

About University

Founded in 1902, Bocconi was the first university in Italy to offer degrees in business and economics, and today, after over a century of development and expansion, Bocconi is widely recognised as one of the top European institutions of higher learning and research in the fields of management, economics, finance, data science, cyber risk and political science. Bocconi is constantly striving to combine a strong theoretical background with real-world applications, and to attract the kind of talented students who are potential future business leaders.


Choosing a Bocconi Master of Science degree is a smart move for a number of reasons, and will provide you with the opportunity to:

  • study at a university that is highly placed in the most prestigious international rankings
  • benefit from a complete learning experience
  • take advantage of our preferential relations with top employers worldwide
  • apply for one of the international opportunities offered by our network of partner schools
  • enjoy an international experience in Milan, the Italian capital of finance, fashion and design

You can start your application process here.

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