Marketing Management Postgraduate Program By Bocconi University |TopMBA

Program overview

Study Level

Masters

The Master of Marketing Management offers a curriculum that uses a multi-disciplinary approach (management, anthropology, psychology, law, statistics and computational subjects), with the aim of providing a solid background in each macro-area of marketing activities (market analysis, consumers behavior knowledge, development of marketing strategic decisions, evaluation of financial and competitive marketing performances).

Courses use several pedagogical tools that, in addition to lessons in class, include contributions from outstanding professionals, onsite company visits, discussions of business cases, workgroups and participation in international competitions organized mainly by large corporations. Consequently, the program delivers a “global background” that merges theoretical knowledge with the application of that knowledge to real contexts and with the development of soft skills.

The career opportunities offered by the program can be found in a wide range of marketing related roles across all industries, in manufacturing and services, as well as in companies specialized in some marketing activities, like consulting firms, marketing research companies and media agencies.

You can start your application process here.

Program overview

Study Level

Masters

The Master of Marketing Management offers a curriculum that uses a multi-disciplinary approach (management, anthropology, psychology, law, statistics and computational subjects), with the aim of providing a solid background in each macro-area of marketing activities (market analysis, consumers behavior knowledge, development of marketing strategic decisions, evaluation of financial and competitive marketing performances).

Courses use several pedagogical tools that, in addition to lessons in class, include contributions from outstanding professionals, onsite company visits, discussions of business cases, workgroups and participation in international competitions organized mainly by large corporations. Consequently, the program delivers a “global background” that merges theoretical knowledge with the application of that knowledge to real contexts and with the development of soft skills.

The career opportunities offered by the program can be found in a wide range of marketing related roles across all industries, in manufacturing and services, as well as in companies specialized in some marketing activities, like consulting firms, marketing research companies and media agencies.

You can start your application process here.

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

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