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The Master of Marketing Management offers a curriculum that uses a multi-disciplinary approach (management, anthropology, psychology, law, statistics and computational subjects), with the aim of providing a solid background in each macro-area of marketing activities (market analysis, consumers behavior knowledge, development of marketing strategic decisions, evaluation of financial and competitive marketing performances).
Courses use several pedagogical tools that, in addition to lessons in class, include contributions from outstanding professionals, onsite company visits, discussions of business cases, workgroups and participation in international competitions organized mainly by large corporations. Consequently, the program delivers a “global background” that merges theoretical knowledge with the application of that knowledge to real contexts and with the development of soft skills.
The career opportunities offered by the program can be found in a wide range of marketing related roles across all industries, in manufacturing and services, as well as in companies specialized in some marketing activities, like consulting firms, marketing research companies and media agencies.
The Master of Marketing Management offers a curriculum that uses a multi-disciplinary approach (management, anthropology, psychology, law, statistics and computational subjects), with the aim of providing a solid background in each macro-area of marketing activities (market analysis, consumers behavior knowledge, development of marketing strategic decisions, evaluation of financial and competitive marketing performances).
Courses use several pedagogical tools that, in addition to lessons in class, include contributions from outstanding professionals, onsite company visits, discussions of business cases, workgroups and participation in international competitions organized mainly by large corporations. Consequently, the program delivers a “global background” that merges theoretical knowledge with the application of that knowledge to real contexts and with the development of soft skills.
The career opportunities offered by the program can be found in a wide range of marketing related roles across all industries, in manufacturing and services, as well as in companies specialized in some marketing activities, like consulting firms, marketing research companies and media agencies.
Marketing Management
Bocconi University Campus, Milan, Italy
Program overview
Study Level
Masters
The Master of Marketing Management offers a curriculum that uses a multi-disciplinary approach (management, anthropology, psychology, law, statistics and computational subjects), with the aim of providing a solid background in each macro-area of marketing activities (market analysis, consumers behavior knowledge, development of marketing strategic decisions, evaluation of financial and competitive marketing performances).
Courses use several pedagogical tools that, in addition to lessons in class, include contributions from outstanding professionals, onsite company visits, discussions of business cases, workgroups and participation in international competitions organized mainly by large corporations. Consequently, the program delivers a “global background” that merges theoretical knowledge with the application of that knowledge to real contexts and with the development of soft skills.
The career opportunities offered by the program can be found in a wide range of marketing related roles across all industries, in manufacturing and services, as well as in companies specialized in some marketing activities, like consulting firms, marketing research companies and media agencies.
You can start your application process here.
Program overview
Study Level
Masters
The Master of Marketing Management offers a curriculum that uses a multi-disciplinary approach (management, anthropology, psychology, law, statistics and computational subjects), with the aim of providing a solid background in each macro-area of marketing activities (market analysis, consumers behavior knowledge, development of marketing strategic decisions, evaluation of financial and competitive marketing performances).
Courses use several pedagogical tools that, in addition to lessons in class, include contributions from outstanding professionals, onsite company visits, discussions of business cases, workgroups and participation in international competitions organized mainly by large corporations. Consequently, the program delivers a “global background” that merges theoretical knowledge with the application of that knowledge to real contexts and with the development of soft skills.
The career opportunities offered by the program can be found in a wide range of marketing related roles across all industries, in manufacturing and services, as well as in companies specialized in some marketing activities, like consulting firms, marketing research companies and media agencies.
You can start your application process here.
Tuition fee and scholarships
Scholarships
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