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Accessible Art Concept Launched by Imperial MBA Students
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Accessible Art Concept Launched by Imperial MBA Students
By Tim Dhoul
Updated July 3, 2019 Updated July 3, 2019A group of five Imperial MBA students have launched a new spin on the concept of the pop-up art event – one that centers on increasing public accessibility and knowledge of important artists and their oeuvre.
“We wanted to break away from the passive museum-going experience,” said one of the Imperial MBA students behind SensArt, Nino Oniani, in a report for the London-based school.
An art event that aims for broad appeal
“Using music, voiceover and storytelling as well as creating the right ambience, we aim to give our audience a 360-degree sensory experience. In this way, we believe we can widen the appeal of these masterpieces,” said Oniani.
Degas is first subject of Imperial MBA enterprise
“The texture of the brick walls on the Queen’s Tower truly gave a three-dimensional effect to the Degas paintings, and brought them to life better than I have ever seen before,” Anandalingam said.
The Imperial MBA students are now hopeful of taking their art event concept on to rural locations in Europe as well as places in the Middle East – choices that ought to reaffirm their commitment to increasing art’s public accessibility. Indeed, the team is also keen to tap into the hidden gems contained within private collections that are simply not on public display, even to those who can - and enjoy - regularly attending museums and galleries.
image source for Edgar Degas' 'Blue Dancers'
This article was originally published in July 2015 . It was last updated in July 2019
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Tim is a writer with a background in consumer journalism and charity communications. He trained as a journalist in the UK and holds degrees in history (BA) and Latin American studies (MA).
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