While, online education can no longer be said to be in its infancy, the idea of high-quality online provision at MBA level is still certainly a new one.
In acknowledgement of both of these things – that online education can now be considered a viable alternative to traditional MBA formats, yet at the same time remaining an unknown quantity to many – we created the QS Distance Online MBA Rankings, in order to shine a light on the quality that most definitely exists in the online MBA space.
How to assess the quality of such programs, however, is the big question. As with any rankings exercise, we need to carefully consider what the most important things are for those who are considering such programs.
The methodology employed for the QS Distance Online MBA Rankings is among the most complex employed by QS in over two decades of helping prospective students identify where quality lies across higher education.
Offering a high-quality MBA online is a challenging thing for business schools, requiring a huge commitment from faculty, management and administrators, and considerable investment in the technologies that makes delivering a high-quality online degree possible. There is no shortage of low-quality online programs out there, so what is that separates the two?
The indicators we use come from two sources. Annual surveys - the QS Global Employer Survey and QS Global Academic Survey – which form the backbone of all our rankings exercises, and data provided to us by the schools themselves. We ask that schools have graduated at least one class before we consider them for inclusion in the ranking.
The total of 18 indicators can be split across six rough areas. You can see them broken down visually here. The final rankings table can be sorted according to any of these six areas.
Employability
Employability, of course, is the central goal of any MBA. Why would you invest 10s, if not 100s of thousands of dollars into an advanced business education degree if it did not improve your prospects in the job market?
This can be a tricky thing to measure specifically in relation to the online MBA space; one of the key reasons that many students opt for the online MBA over a full-time on-campus equivalent is that they want to remain in their jobs while they study – or are even company funded. This does not mean, however, that career advancement is not of interest, be it within their company in the short term, or elsewhere in the longer term.
Our measure of employability, then, is based on the schools from which employers tell us they prefer to hire in general. It is the name of school, we reason, to which employers will look on a candidate’s résumé, before anything else.
This measure is worth 30% of the score.
Student quality
An MBA is only as good as the people on it. One of the criticisms leveled at the low-quality online MBA programs– termed ‘diploma mills’ – that precursor today’s higher-quality provision is that no selectivity was exercised in the admissions process. Sure, you might get lucky and find yourself in a class with highly-motivated individuals who couldn’t access full-time provision…but it’s more likely you would be in a class of people whom to call the business leaders of the future would be something of a stretch.
To measure the quality of the students enrolled on an online MBA program (15% of the total score) we look at four things: the average years of work experience across the class, the number of applicants per place, the average GMAT score of admitted students, and the percentage of those with first degrees.
Average GMAT scores of 680 and 672 were reported by IE Business Scholl (ranked 2nd overall) and CENTRUM Católica Graduate Business School (14th), respectively, 100% of the class at 19 schools had first degrees, and across all 30 of our ranked schools, students had around 11 years’ work experience on average.



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